Case Study
KuCoin
End to end booth coverage at Token2049 Singapore, produced at event tempo.
260K+
Views on X across both series
12
Videos shipped
7
Person crew on the ground
KuCoin came to us for the whole arc, not a single film. Pre event planning and shot lists before the doors opened. A booth crew shooting and cutting on site, shipping the same day the moments happened. A post event tail that kept the content running for a month across every platform their audience lives on.
The Work
Two production tracks, running at the same time.
Act 1
The event campaign
A teaser before the show, a real time teaser film cut the same day, a day 1 booth aftermovie, the 8 year anniversary community celebration film, and a closing aftermovie built around the brand refresh, the keynote and the Token2049 stage panel. 140K+ views in 5 days, with the community showing up in the replies on every drop.
Act 2
The short form series
Seven episodes of UGC and podcast highlights shot during the event, giving KuCoin a month of content across Instagram, X, TikTok, YouTube and LinkedIn, with separate post production for the horizontal cuts of the full podcast episodes. 120K+ views on X alone.