Case Study
Sentient Hackathon
A 21-day hackathon. A 6-month content engine. Here's what happened.
1M+
Twitter views across the campaign
6 months
Of content from a 21-day hackathon
25 pieces
Of content shipped so far
We turned Sentient's 21-day hackathon into a 6-month content engine. Launch films, on-ground edits, an episodic series, a vertical reel, and a full Demo Day livestream production.
Act 01
Launch
Two films to make the hackathon feel unmissable before it had even begun.
Act 02
On-ground
Live capture, same-day cuts, energy bottled while builders were still in the room.
Act 03
The Series
A five-part editorial series that kept the hackathon alive on the timeline weeks after it ended.
Act 04
The Reel
One vertical cut built for the algorithm. The scroll-stopping highlight of the entire event.
Act 05
Demo Day Livestream
A full livestream production where the best builders shipped live to a global audience.