Case Study
The first YC Startup School in India, on camera.
2,000 attendees in the room. One full day on the ground. A library of content built to outlast the day itself.
2,000
Attendees in the room
227K
Aftermovie views across platforms
500K
Views on fireside chats and keynotes, still climbing as releases continue
12 hrs
Full-day crew engagement, recce to wrap
A recce the day before. A full 12-hour crew engagement on the day of. Panels, keynotes, fireside chats, and the texture of the room, all captured for an aftermovie and a series of social cuts that travelled across X, LinkedIn, Instagram, and YouTube.
The Room
Who was on stage.
YC Partners
- Jon Xu
- Ankit Gupta
- Puneet Kumar
- Jared Friedman
Founders of YC Companies
- Harshil Mathur — Razorpay
- Vidit Aatrey — Meesho
- Lalit Keshre — Groww
- Aadit Palicha — Zepto
- Mukund Jha — Emergent
- Varun Vummadi — Giga
The Work
One day on the ground. An aftermovie, panels, and fireside chats.
A selection from YC's own channels. The full archive includes keynotes, panels, and discussions distributed across X, LinkedIn, Instagram, and YouTube.
Act 01
The Aftermovie
One cinematic recap of the day. Two thousand attendees, four YC partners, and six builders of India's defining startups, condensed into a single film.
Act 02
The Fireside Chats
Conversations with the founders behind Razorpay, Giga, and Zepto. Captured live on stage, cut for the feed, and pushed out across YC's channels.
The Reaction
Praised across the internet for its quality, and used by the YC team to set the tone for the next Startup School in San Francisco.