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Case Study

The first YC Startup School in India, on camera.

2,000 attendees in the room. One full day on the ground. A library of content built to outlast the day itself.

Founders watching the keynote at YC's first Startup School in India

2,000

Attendees in the room

227K

Aftermovie views across platforms

500K

Views on fireside chats and keynotes, still climbing as releases continue

12 hrs

Full-day crew engagement, recce to wrap

The Work

One day on the ground. An aftermovie, panels, and fireside chats.

A selection from YC's own channels. The full archive includes keynotes, panels, and discussions distributed across X, LinkedIn, Instagram, and YouTube.

Act 01

The Aftermovie

One cinematic recap of the day. Two thousand attendees, four YC partners, and six builders of India's defining startups, condensed into a single film.

YC Startup School India — Aftermovie
Views
Likes
Replies
Reposts
via X

Act 02

The Fireside Chats

Conversations with the founders behind Razorpay, Giga, and Zepto. Captured live on stage, cut for the feed, and pushed out across YC's channels.

Harshil Mathur (Razorpay)
Varun Vummadi (Giga)
Aadit Palicha (Zepto)

A recce the day before. A full 12-hour crew engagement on the day of. Panels, keynotes, fireside chats, and the texture of the room, all captured for an aftermovie and a series of social cuts that travelled across X, LinkedIn, Instagram, and YouTube.

The Reaction

Praised across the internet for its quality, and used by the YC team to set the tone for the next Startup School in San Francisco.

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